THE VIRAL RISE OF “VERY DEMURE, VERY MINDFUL”: A LEGAL BATTLE FOR TRADEMARK RIGHTS
Faith Nyasuguta The internet has been abuzz with the phrase “very demure, very mindful,” thanks to TikTok creator Jools Lebron. What started as a casual description of her hair and makeup in early August has since taken the internet by storm. Now, Lebron is seeking to trademark this viral catchphrase, a move that highlights the […]
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