Faith Nyasuguta
Morocco has moved to the top of Africa’s avocado export rankings, overtaking Kenya after posting a dramatic surge in overseas shipments within a single year. New data from the United Nations Food and Agriculture Organization (FAO) shows Moroccan exports rising from 73,848 tonnes in 2024 to 141,046 tonnes in 2025 – an increase of nearly 91 percent that cements the North African nation as the continent’s leading supplier.
The milestone marks a significant shift in Africa’s horticultural trade landscape. Kenya, which has long dominated regional avocado exports, recorded a 19 percent decline over the same period. Shipments fell from 129,706 tonnes in 2024 to 105,164 tonnes in 2025, narrowing its share of the lucrative European market.
Morocco’s rapid ascent reflects a deliberate expansion strategy. Figures from the country’s Agriculture Ministry show that land under avocado cultivation grew by roughly 40 percent between 2022 and 2024, showcasing Rabat’s push into high-value, export-oriented farming. The Hass variety remains the dominant cultivar, prized for its durability during long-distance shipping and strong demand among European consumers.
Approximately 90 percent of Morocco’s avocado exports in the first nine months of 2025 were destined for European Union countries, where consumption of tropical fruits continues to rise. Spain, France and the Netherlands are among the principal entry points into the bloc’s retail supply chains.
Kenya’s setback has been closely linked to external pressures rather than production alone. The FAO attributes part of the downturn to disruptions in Red Sea shipping routes. Attacks on commercial vessels by Yemen’s Houthi rebels forced carriers to avoid the Suez Canal, significantly extending transit times to Europe and driving up freight costs. The report noted that export potential was constrained by nearly doubled delivery times and a sharp rise in logistics expenses.
Favourable weather conditions also played a role in Morocco’s bumper season, with the United States Department of Agriculture pointing to strong yields during the growing cycle.
With Europe absorbing the bulk of its exports, Morocco is now positioning itself to penetrate supermarket chains in the United States and the United Kingdom. Industry analysts say diversification into these premium markets could further strengthen Morocco’s foothold – though questions remain about water sustainability as irrigation-intensive farming expands in a climate-stressed region.
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